BRAND EXPRESSION DESIGN.

Consumer Research / Brand Architecture / Design Strategy / Brand Consistency / Digital & Social Content

Spring 2024 & Fall 2024 Co-op Opportunity: Procter & Gamble in Cincinnati, OH

During my time at Procter & Gamble (January – April 2024 & September – December 2024), I worked on a variety of different brands within the Fabric and Home Care Businesses including billion dollar brands such as Dawn, Cascade, Tide, and Gain.

During my time on these brands, I built concepts and executed the visual strategy across consumer touchpoints including packaging, promotional materials, visual communications, eCommerce, social media, etc. I worked closely with multidisciplinary partners to maintain brand consistency and execute marketing strategy through the design lens.

I participated in multiple hands-on consumer research experiences, learning how to implement insights and opportunities from consumer conversations to build design strategies and concepts. I designed for accessibility by integrating new technology and re-imagining the consumer experience at shelf.

While most of my work with P&G is confidential, I would be more than happy to personally share & talk through a few approved projects from my time on the following brands: