PACKAGE DESIGN COLLABORATIVE STUDIO
Packaging / Branding / Multidisciplinary Collaboration
The goal of this collaborative studio is to explore the relationship between two- and three-dimensional form-making and communication. To collaborate with a team of interdisciplinary designers to leverage and expand on each design disciplines’ current base of knowledge while also identifying areas for collective growth.
My group chose to re-design Pregnancy Tests, re-imaging the consumer experience through new packaging, branding, and overall messaging at both FMOT and SMOT level. Click through the presentation below for an overview of our research, design exploration, and final solution to these consumer pain points.
I would love to share my work & talk more in depth about my individual contribution to this project.
Contributing Team Members: Jason Thomas (CODE), Karsyn Siegenthaler (ID), & Frankie Matthews (CODE).
The experience of purchasing and using a pregnancy test is overwhelming, confusing, and insensitive due to the lack of emotional and personal support from current products
PROBLEM SPACE
How might we design a package that caters to varying emotional headspaces, while communicating clarity, trust, and comfort to each and every user?
OPPORTUNITY SPACE
