New Product Launch Pack
Email & Social Marketing / Videography & Photography / Brand Consistency / Digital Marketing & E-commerce
Fall 2022 Co-op Opportunity: Get Sprints in Cincinnati, OH
Full creation and planning of assets to support the launch of a new product released by a running apparel company in Cincinnati, Get Sprints. Before this drop, Sprints had only ever sold running hats, so this was an entirely new and unpredictable product launch.
As the Design & Marketing Director I built the communication, marketing, and design strategy for engaging and educating our consumer on this brand new product. I planned social content, directed and produced photo and video shoots, and created every asset that was used in the launch and continuous marketing of this new product: towels.
This product SOLD OUT in 3 months after the initial launch. We sold 4,000 units in 90 days using ONLY digital, social, and email marketing. Since this drop, towels have become a best-seller, and have been an important product in Sprints marketing efforts. They now release a new towel design every week.
TOWEL INTRO VIDEO LAUNCH
These towels had many different features that were difficult to show with strictly online imagery for shopping. To show each of the features this towel provided, I planned, directed, and produced the following video. Videography done by a local videographer.
TOWEL PHOTOGRAPHY
Imagery depicting the many uses and functions of the towel. I scheduled, planned, sought out talent, and directed multiple photoshoots.
Photography done by a local photographer.
SOCIAL MEDIA MARKETING
The following are posts, stories, and other materials used to market the towels on Instagram and other social media sites.
INFORMATIONAL GRAPHICS
The following are informational graphics to communicate the many functions and features of the towel on social media, in stores, and on the website.
EMAIL DESIGN & MARKETING
The following are a few emails created for various product launches or email campaigns. The goal of these emails were to pique consumer interest, encourage click through, and drive purchase through engaging design and marketing tactics.
